The General Manager for Camping will drive the continued growth and operational excellence of Darche. With full P&L accountability, you will lead a multi-channel, customer-centric business spanning retail, wholesale, e-commerce, and consumer shows. This is a strategic but hands-on leadership role for an experienced executive who can align vision with execution while inspiring cross-functional teams.
Darche is a leading Australian camping and outdoor brand known for innovation, durability, and a strong heritage in tents, swags, and rooftop solutions. With a loyal customer base across Australia, New Zealand and the US, this is an opportunity to shape the future of one of Australia’s most respected outdoor brands.
Key Responsibilities
- Lead strategic planning and execution in line with group goals.
- Grow domestic retail, e-commerce, and export markets (USA, NZ).
- Strengthen key customer relationships and lead major account engagements.
- Oversee product development, ensuring a balance of heritage and new product innovation.
- Drive operational excellence across warehousing, inventory, finance, HR, IT, and supply chain.
- Manage budgets, forecasts, working capital, and margin pressures.
- Build a high-performance culture and champion continuous improvement.
Qualifications, Experience & Skills
- Extensive senior leadership experience in branded consumer goods.
- Strong commercial, financial, and operational acumen with proven P&L responsibility.
- Track record in multi-channel growth: retail, e-commerce, and wholesale.
- Demonstrated success in building and managing key accounts.
- Experience in product development and brand management.
- Skilled in leading change and developing high-performing teams.
- Hands-on, pragmatic leadership style with strong communication and presentation skills.
- Desirable: Knowledge of the camping/outdoor industry, as well as familiarity with ERP and e-commerce systems.
Why Join Darche?
- Lead a heritage outdoor brand with ambitious growth plans.
- Shape strategy while staying close to customers and products.
- Drive innovation in retail, e-commerce, and international markets.
If you are a commercially minded leader with the vision and drive to take Darche to the next level, we would love to hear from you. Please apply with your CV and a cover letter outlining your experience and suitability for this role.
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