Fabric Sales Director (UK & Europe)

Fabric Sales Director

Sportswear | Activewear Fabrics

China Innovation Hub or Remote (UK or Europe)

We’re working with an innovation-led, vertically integrated fabric group supplying performance and lifestyle fabrics to global sportswear and active brands across the UK and Europe.

This is not high-end fashion.  The focus is firmly on activewear, athleisure, and lifestyle sportswear.

The business already supplies well-known European brands and retailers and is now seeking a Fabric Sales Director to expand its footprint across the UK & EU.  In today’s market—where brands are reducing supplier panels—this role is about opening doors, securing trials, and converting relationships into long-term partnerships.

You’re likely to be someone who:

  • Has existing relationships within UK/EU sportswear or activewear brands
  • Knows how brands actually buy fabrics (and how hard it is to get nominated)
  • Has a sales hunter mindset, backed by credibility and technical understanding
  • Can sell performance, functional, and sustainable fabrics, not just samples
  • Wants the flexibility to work close to customers

What you’ll be doing:

  • Winning new business with UK & European active/lifestyle brands
  • Leveraging existing contacts to secure introductions, trials, and nominations
  • Building and managing a robust sales pipeline
  • Growing key accounts once established
  • Working closely with internal R&D, sourcing, and manufacturing teams
  • Representing the business at customer meetings, trade shows, and industry events

Background

  • Typically 12–18+ years in textiles/apparel
  • Strong experience in fabric sales, business development, or brand-facing roles
  • Deep exposure to sportswear, activewear, lifestyle, or performance categories
  • Comfortable operating autonomously with lots of travel between the UK, Europe and Asia

If this sounds like you — or someone in your network — I’d be happy to have a confidential conversation.

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