General Manager Outdoors, Melbourne (FILLED)

General Manager Outdoors

As General Manager Outdoors, your operational management and strategic planning skills will position the division as a market leader.

  • Outdoors, Camping, 4×4 Touring and Leisure Categories
  • Australian Company
  • Market Leader 

Part of a larger Australian group, this company leads the market in high-quality products designed for the camping, 4WD touring, fishing and hunting markets.

About the Role

  • developing and implementing annual business plans within target markets to achieve budgeted financial targets and generate future sales and profit growth;
  • day to day operational management of the Division, ensuring the effectiveness and efficiency of supply chain operations, optimal inventory, and market leadership in customer service standards.


  • Lead the development and implementation of long-range strategies and annual business plans/budgets
  • Proactive financial management of the business unit
  • Business Development
  • Plan and direct all areas of Divisional Operations to ensure financial, quality and service performance expectations are achieved
  • Champion innovation, oversee the Product Development process and lead/direct the Product Development team
  • Supplier Management
  • Work with the Marketing Team to develop marketing strategies
  • Lead and support a culture that motivates people to perform at their best

Skills and Experience

  • Relevant Tertiary Qualification in Business/Management/Marketing
  • Experience in leading business transformation initiatives with the application of contemporary management principles
  • History of implementing business development initiatives that have realised or exceeded forecast revenue/profit targets
  • Operates successfully in a dynamic, entrepreneurial environment
  • Understanding of import/wholesale/ direct selling models and business levers for success
  • Understanding of global sourcing/supply chain and product development/innovation processes


The Outdoor team is a friendly, supportive bunch of people, passionate about the camping, 4WD touring, fishing and hunting lifestyle.


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