The Menswear Merchandise Director will lead market trend analysis, seasonal product planning, line architecture, pricing, launch cadence, and go-to-market alignment. You will translate consumer insights and fashion direction into commercially successful product assortments across the whole year.
You will also partner closely with Design and Buying to ensure all products reflect brand DNA, meet quality expectations, and land in stores on time and within margin targets.
Company Overview
A global fashion powerhouse with a strong footprint in China, known for trend-driven menswear, sharp market positioning, and a fast, collaborative working culture. The brand empowers local teams to make bold merchandising decisions backed by data, consumer insights, and strong creative alignment.
Location
Beijing or Shanghai
Key Responsibilities
Market Trend Research & Seasonal Planning
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Analyse fashion weeks, social platforms, competitor movements, and consumer trends
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Join design inspiration trips and define seasonal themes, colours, and fabric direction.
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Lead analysis of seasonal performance, price segmentation, and SKU strategy
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Propose collaboration capsules and brand-elevating collections
Annual Product-Line Planning
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Build full-year product architecture, SKU depth, price ladders, and category ratios.
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Finalise PO types and allocation across product lines
Cross-Functional Planning
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Align with Finance, Inventory, Buying, Retail, Marketing, and E-commerce
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Guide the Inventory team in translating trends into actionable planning
Design & Development Facilitation
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Support designers and buyers on material choices, fit, fabric, and development
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Lead sample reviews and product approvals
Go-to-Market & Merchandising Review
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Organise seasonal reviews with Retail, E-comm, VMD, and Marketing
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Present GTM strategy; gather buying feedback; support order finalisation
Sales & Inventory Management
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Monitor sell-through weekly, track margins, and drive reorders
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Lead clearance and slow-mover strategies
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Deliver deep seasonal analysis for continuous improvement
Brand & Marketing Collaboration
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Integrate merchandising concepts into campaigns, lookbooks, and digital content
Qualifications & Experience
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10+ years’ experience in Design, Buying, or Merchandising (menswear preferred)
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Proven leadership capability in managing multi-functional teams
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Bachelor’s degree in Textiles/Fashion or a strong industry track record
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Strong analytical ability and commercial mindset
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Excellent negotiation and communication skills
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Strong fashion sense with the ability to translate trends into product
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Good English skills; Mandarin helpful
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Passionate about bringing the best product to market
If you are a strategic, design-savvy merchandising leader ready to shape a brand’s product future in one of the world’s most dynamic fashion markets, we’d love to hear from you. Please submit your CV or contact us in confidence for more information.
